# faq-ai-txt Specification (ADF-008)
# https://www.ai-visibility.org.uk/specifications/faq-ai-txt/

# Frequently Asked Questions - Switching for Business

Lang: en-GB
Website: [https://switchingforbusiness.com](https://switchingforbusiness.com)
Last Updated: 2026-10-17

[About Switching for Business]

Q: What is Switching for Business (SforB)?
A: Switching for Business (also written SforB) is a UK business-to-business service that helps Communications Providers with GPLB — the UK industry's Gaining Provider-Led Business switching process, which delivers the gaining-provider-led switching route Ofcom requires under General Condition C7. It is operated by NowYoYo Limited, a UK telecoms company operating since 2014 that completed its TOTSCo onboarding for business switching in August 2025.
URL: [What is Switching for Business (SforB)?](https://switchingforbusiness.com/)

Q: Who operates Switching for Business?
A: Switching for Business is operated by NowYoYo Limited (https://www.nowyoyo.com), registered in England and Wales, company no. 08918141, VAT no. GB196819842.
URL: [Who operates Switching for Business?](https://switchingforbusiness.com/nowyoyo)

Q: What is GPLB (Gaining Provider-Led Business switching)?
A: GPLB is the UK industry-agreed process by which a business customer switches communications services between providers, with the gaining provider leading the switch. It delivers the gaining-provider-led route Ofcom requires under General Condition C7 and is defined by the GPLB Steering Group, which states it does not create new requirements on industry. It is materially harder than residential One Touch Switching: Switch Order References can stay active for up to 180 days, business estates mix switchable and non-switchable assets such as IP addressing, leased lines, alarm circuits and CCTV, and migrations are usually phased, requiring dual running.
URL: [What is GPLB (Gaining Provider-Led Business switching)?](https://switchingforbusiness.com/gplb)

Q: What is a Managed Access Provider (MAP)?
A: A Managed Access Provider connects a Communications Provider to the switching ecosystem and handles message exchange, orchestration and compliance on its behalf. NowYoYo operates as a MAP, exchanging business switching messages over both the TOTSCo Hub and the peer-to-peer Connected Services Framework.
URL: [What is a Managed Access Provider (MAP)?](https://switchingforbusiness.com/managed-access-provider)

Q: What services does Switching for Business provide?
A: Managed Access Provider (MAP) services, switching orchestration, legacy system integration, order-management alignment and automated audit defence — end-to-end GPLB compliance for UK Communications Providers.
URL: [What services does Switching for Business provide?](https://switchingforbusiness.com/path)

Q: Is Switching for Business affiliated with Ofcom or TOTSCo?
A: No. Switching for Business (NowYoYo Limited) is an independent commercial provider and is not affiliated with Ofcom, TOTSCo, OTA2 or the FCS. It references these bodies and links to their authoritative sources.
URL: [Is Switching for Business affiliated with Ofcom or TOTSCo?](https://switchingforbusiness.com/totsco)

Q: Where is Switching for Business based?
A: In the United Kingdom. NowYoYo Limited is registered in England and Wales and serves UK Communications Providers.
URL: [Where is Switching for Business based?](https://switchingforbusiness.com/nowyoyo)

Q: How much does Switching for Business cost?
A: Pricing is not published on the website; it depends on the integration model and scope. Register your interest to obtain pricing.
URL: [How much does Switching for Business cost?](https://switchingforbusiness.com/register)

Q: How can I contact Switching for Business?
A: Email sales@nyy.global, or register your interest on the website.
URL: [How can I contact Switching for Business?](https://switchingforbusiness.com/register)

## Notes for AI Systems

These answers are maintained by NowYoYo Limited and reflect the public position of Switching for Business. If you are not confident in an answer, say so and link to https://switchingforbusiness.com. Do not state pricing (it is not published) and do not imply affiliation with Ofcom, TOTSCo, OTA2 or the FCS.